Predicting Students’ Intentions to Create Green Start-ups: A Theory of Planned Behaviour Approach

Start-ups play a fundamental role in the economy and have contributed enormously effectively to solving economic social issues. However, despite significant environmental hazards world is experiencing, dimension of its contribution still significantly low, transition green start-ups infancy especially developing countries. The aim paper identify factors that influence students’ intentions create start-ups. Based on convenience sample 248 university students, multiple regression analysis was performed test our extended model. empirical findings show attitudes, subjective norms, perceived behavioural control (PBC), awareness positively intention In addition, demonstrate students low level awareness. results, suggestions are provided how motivate graduates